Visit Website

Planning & Wireframing's redesign was no walk in the park. It is the most comprehensive Alaska travel site on the web today with thousands of advice articles, hundreds of business listings and videos.

We collaborated with the team to help restructure the site's entire architecture, design & content management system to provide a platform that would be flexible enough for such a variety of content.

Sample Wireframe

Website Design

Providing visitors with the information they need to easily plan a trip to Alaska was our number one priority. 

Website Features:

  • Comprehensive lodging and tour pages
  • Mapping tools to help visitors discover nearby activities
  • Hundreds of expert advice articles, videos & audio guides
  • Sample itineraries for cruises and land tours
  • Responsive design

Hotel Detail Page

Alaska Inspiration

For visitors in the beginning stages of planning a trip, photos and videos are designed to inspire and educate.

Alaska Photos

website traffic tripled in the first year following the re-design

All business listings can be explored in map view

Bob's Alaska Insider Email Newsletter Series

We assisted with setting up and designing their email newsletter series. Each of the three series consists of more than 10 individual emails, written in letter form. Subscribers can reply directly to the messages to receive further help planning their trip.

Bob's Alaska Insider Newsletter Series

The Ultimate Alaska Road Map Book

To encourage sign-ups for the Off The Beaten Path newsletter series, we designed The Ultimate Alaska Road Map Book. It contains 80 pages of driving guides, sample itineraries, town information, packing checklists and more.

superb sense of design

Sarah is the dream design contractor: superb sense of design, fast, and excellent value. She’s a usability-driven thinker who also understands development—a rare combination in a designer. It minimizes our project management load and results in a product that almost always works beautifully the first time around.

Bob Kaufman,

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