Alaska.org's redesign was no walk in the park. It is the most comprehensive Alaska travel site on the web today with thousands of advice articles, hundreds of business listings and videos.
We collaborated with the Alaska.org team to help restructure the site's entire architecture, design & content management system to provide a platform that would be flexible enough for such a variety of content.
Providing visitors with the information they need to easily plan a trip to Alaska was our number one priority.
For visitors in the beginning stages of planning a trip, photos and videos are designed to inspire and educate.
We assisted Alaska.org with setting up and designing their email newsletter series. Each of the three series consists of more than 10 individual emails, written in letter form. Subscribers can reply directly to the messages to receive further help planning their trip.
To encourage sign-ups for the Off The Beaten Path newsletter series, we designed The Ultimate Alaska Road Map Book. It contains 80 pages of driving guides, sample itineraries, town information, packing checklists and more.
Bob Kaufman, Alaska.org