Cascade Lodge

Cascade Lodge Lake Superior Website Design

The historic Cascade Lodge on the North Shore of Minnesota has been enticing guests for nearly 100 years. We were humbled at the chance to partner with new owners Thom & Jelena McAleer to give its website a breath of fresh air.

Their primary goal to both sustain current bookings and to attract new visitors was met in a few ways through their new website:

  • Increased group bookings by adding a wedding and group accommodations section.
  • Incorporation of video and photos showing guests enjoying a variety of area activities as well as a new adventure section to help visitors visualize the full experience.
  • Presented their accommodation options in an easy-to-scan layout, highlighting the key features of each room/cabin.
  • Added prominent calls to action to encourage bookings at the top right of most key pages.
  • Included promotional spaces on the homepage to feature new packages, restaurant specials, and upcoming events that are easy to update.
  • Oversaw the CMS (Craft CMS) implementation to ensure it would be easy for their entire team to use and be flexible and as future-proof as possible.
  • Website Design
  • Front-end Development
  • Craft CMS Integration
Cascade Lodge Cabins
Cabin Listings
Adventure Guide Cascade Lodge
Area Adventure Guide
Customer reviews displayed throughout website with easy access to TripAdvisor for social proof.

“Truly amazing work happened here and we are very happy with our new website. Thank you for your expertise, guidance, and recommendations during this project. We have learned a lot and are looking forward to using our new skills for ongoing updates to the site.”

–Jelena Mcaleer, Cascade Lodge

What To Expect: Building a Website