Dr. Bob's Donut Cafe was building a new location and needed their logo to communicate their new name and evolving business values more effectively.
A Whole Lotta Heart
The symbol I designed showcases their signature heart shaped donut. The leaf signifies one of their core values – to empower others with nutritious, natural foods.
Nutrition + Satisfaction
Nutritional information is readily available to all of Dr. Bob's Donut Cafe customers. I provided their team with new nutritional label designs that gave a greater emphasis on each of their product's content.
“Seldom have I seen a first revision so close to what we’re actually looking for.”