The Informalist's website caters to mobile users by presenting key information including their hours, location and online reservations front and center. Another top priority for mobile visitors is to view a menu without the need to download a PDF. We've setup the site so visitors can do both, depending on how they are visiting the site.
Many of the ingredients used to create each delicious bite of food is sourced from local farmers and foragers. To support these farms even further, we've highlighted them on the website so locals have an opportunity to buy direct from them and/or visit their booths at Chippewa Valley farmer's markets
I designed a flexible email template to promote The Informalist's upcoming events, new menu items and keep them top of mind in customer's minds.